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The Power of Word of Mouth

By Ann Russo posted 05-03-2010 15:43

  

Do you make every opportunity for every meeting to count? When a vendor stops by your office, do you let them know that you’re a member of APCO and invite them to join? When you’re at a local or regional meeting of public safety personnel, do you wear your APCO lapel pin and suggest to other communications professionals that they should join? Word-of-mouth marketing, nothing is as powerful as the enthusiasm and zeal of a colleague sharing their personal story about the value of their APCO membership.

We’re officially kicking off this year’s Member-Get-A-Member contest and membership drive. For each new member that you recruit, you’ll be entered to win a fabulous prize in a random drawing. Recruit one new member, and you’ve got one chance to win. Recruit two members and you’ve doubled your chances. There’s no limit to the number of entries, just as there’s no limit to your potential to recruit new members.

Also, if you recruit from outside your membership category, you’ll receive an extra entry. For example, if you’re an Active- or Member-category member and you recruit a Commercial member, you’ll receive two entries into the contest. Likewise, if you’re a Commercial member and you recruit an  Active Member-category member, you’ll receive two entries.

New members tell us that one of theirtop two reasons for joining is for networking opportunities. This is a tremendous way to increase your professional network and the APCO network at the same time. The contest ends on June 30. All recruited members must be paid in full at that time for your entries to be “dropped into the fishbowl.” We’ll be giving away five $50 APCO Store gift cards to five members drawn at random. We’ll pull one lucky recruiter as the grand prize winner of a $100 APCO Store gift card. Chapters that recruit 15, 25 and 35 new members during this time will receive recognition of their hard work and passion. The chapter with the most recruits will receive a $250 APCO Store gift card.

All recruiters will receive recognition on the Member-Get-A-Member contest Web page.

It’s a win-win situation If you have questions about how you can equip yourself to be the top recruiter, e-mail us at membership@apco911.org.

pANN RUSSO

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